That question might be broad or narrowly focused, but either way our goal is to provide answers without distraction. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Keep and save it for a rainy day. Use links to make related content available. The Mailchimp team has put together a detailed social media style guide which can be a great source of inspiration for any company looking to define their own. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide It helps us write clear and consistent content across teams and channels. Creative Commons Attribution-NonCommercial 4.0 International License. It helps us write clear and consistent content across teams and channels. What is the goal of the user? To complete a task? Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. Edit and Design. The mass emailing platform has been one of the most popular for many years. @@ -1,22 +1,22 @@---title: Welcome to the MailChimp Content Style Guide: title: Welcome to the Mailchimp Content Style Guide: layout: article: This style guide was created for MailChimp employees, but we hope it’s helpful for other content and communications teams too. All we ask is that you credit Mailchimp. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Helpful Hint: If your brand has a documented set of core values that also should influence how your content is positioned, consider adding it as a reference in your style guide. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. It's easy to use - start for free today! Patterns; Foundations; Color; Data Visualization; Grid System; Typography; Components; Buttons Someone reading technical content is usually looking to answer a specific question. Here are some other goals and pointers to keep in mind. Screenshots, videos, and GIFs may not be necessary for every article or process, but can be helpful to orient new users. If … Include a voice and tone section within your content style guide to get your … Avoid rich-text word-processing programs, like Word or Publisher. Think of it like this: This can be a somewhat complicated challenge. We break a number of grammar rules for clarity, practicality, or preference. Please … At Mailchimp, technical content appears primarily in our guides and tutorials. If you find youâ re getting too far from the intended topic, then you may need to create a separate but related article. Crop screenshots tightly around the action to focus attention. MailChimp Content Style Guide. If an unordered list comprises more than 10 items, use a table instead. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. It's also public-facing, but much more comprehensive. Writing Goals and Principles. Do you use Mailchimp? Someone reading technical content is usually looking to answer a specific question. 4. But you’ll need to think through your content strategy and define the needs and wants of the company to create the ideal guide for your company. This is particularly critical when a user may be new and/or frustrated. This means it needs to address how to write/produce content in the appropriate way for the intended audience.In one of my favourite parts of the Mailchimp content style guide, they really have given consideration to this in relation to their technical content. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. Email Marketing Style Guide for MailChimp Header image. Welcome to the Mailchimp Content Style Guide This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. Use unordered lists to display examples or multiple notes. Facebook and Instagram Ads. Use simple words and phrases, avoid gerunds and hard-to-translate idioms or words, focus on the specific task, limit the number of sentences per paragraph. Create your header image at 1200x300px and save it at 72 dpi. Копирайтер и переводчик. It’s completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. Separate steps into logical chunks, with no more than 2 related actions per step. Trending topics. Plug in the header image at the top of your template. … Follow. Technical content talks to users when support agents can’t. Follow. Are they in a hurry? Ольга Жолудова. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. © Mailchimp 2020. Although articles are organized differently, some formatting tips are consistent throughout all technical content. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. Avoid rich-text word-processing programs, like Word or Publisher. MailChimp Content Style Guide. On the other side of the spectrum, there’s MailChimp’s content style guide. Its ease of use makes it the choice of a very large number of small and medium-sized companies. When writing technical content, follow the style points outlined in the Voice and tone and Grammar and mechanics sections. Mailchimp’s Content Style Guide is a great example for an effective brand voice guideline. Mailchimp technical content is built from templates, which serve different purposes and readers. We break a … Follow. 5. Developer Tools Integrate your data for smarter marketing. Link your header to your department’s web page. Follow. Follow. Welcome to the Mailchimp Content Style Guide | Mailchimp Content Style Guide Guidelines and resources for web writers and editors. When additional explanation or a screenshot is necessary, use a line break inside the list item. Ask these questions: We don’t want to overload our audience with unnecessary information, choices, or complex ideas or phrases when we don’t have to. With every piece of content we publish, we aim to: Empower. Only use ordered lists for step-by-step instructions. 2. When relevant, provide a brief outline of an article’s focus in an introductory paragraph or section, and stick to the topic at hand. Capitalize proper names of Mailchimp products, features, pages, tools, and teams when directly mentioned. This is our company style guide. Be aware of what’s going on in the news when you're publishing social content for Mailchimp. Treat readers with the respect they deserve. Technical content articles vary in target audience, goal, and tone. To research a topic? Focused users often scan an article for the part that will answer their particular question. Here are some examples of article templates we use. Written by. Link your header to your department’s web page. We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. MailChimp Content Style Guide. Be as clear as possible. This is our company style guide. content-style-guide/01-writing-principles.html.md. Originally published here: … mailchimp content style guide. Here’s how to create your header image: 1. Help people understand Mailchimp by using language that informs them and encourages them to make the most of our products. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. A content style guide for the community The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. Could they be frustrated? Do not use social media to comment on trending topics or current events that are unrelated to Mailchimp. In step-by-step instructions, capitalize and bold navigation and button labels as they appear in the app. This guide goes beyond basic grammar and style points. Templates should be considered guidelines and are not intended to be prescriptive. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. Use Mailchimp to build and send emails for your contacts. This is our company style guide. Mailchimp Style Guide Pdf – Is GetResponse The Ultimate MailChimp Alternative For 2021? by I have messed around and evaluated a good quantity of autoresponders over the last couple of years and they all have actually had good and bad qualities based on business you are running. The Mailchimp content styleguide can serve as a solid jumping-off point if you’re creating your own guide, offering inspiration and a potential format to follow. More than 50 million people use GitHub to discover, fork, and contribute to over 100 million projects. Respect. Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. MailChimp. Check out its style guide if you’re looking to create a guide with a lot of detail. [email protected] ’s style guide prepares any … Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. Keep sentences, paragraphs, and procedural steps focused and concise. May 10, 2016. Writing Goals and Principles. Anja Wedberg. Is the reader a prospective user, a new user, or an experienced user? Back to the Top. Organize article content with H2s and H3s. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. If you find you’re getting too far from the intended topic, then you may need to create a separate but related article. Копирайтер и переводчик. We welcome any feedback for improving the guide. Nancy Pong. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. The entire guide is searchable, so you can go straight to the item you’re looking for. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. When a user clicks the title of an article, they expect to find the answer they want. For each project, consider your audience’s background, goal, and current mood. Set up and purchase ads for Facebook or Instagram without … Please use it as a reference when you’re writing for Mailchimp. If you work at Mailchimp. GitHub is where people build software. Highlights include the voice and tone section and word list section. Someone reading technical content is usually looking to answer a specific question. Do not use current event or trending hashtags to promote Mailchimp. Nancy Pong. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. Ольга Жолудова. Skip to main content Guides API Reference Tools Release Notes Blog. This is our company style guide. Use H2s for higher-level topics or goals, and use H3s within each section for supporting information or tasks. Shopify Voice and Tone. Follow. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Is the user in the middle of a task? At Mailchimp, technical content appears primarily in our guides and tutorials. Follow. Take a look at MailChimp's style guide. Basics. ... A collection of original content that celebrates the entrepreneurial spirit. MailChimp Content Style Guide. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Technical content uses organization, capitalization, and other formatting to help convey meaning. Step 5. From the guide. Reference the two header image layout options illustrated below. Nancy Pong. Whether or not you work at Mailchimp, we welcome your thoughts and suggestions. This is our company style guide. Learn more about alt text. We invite you to use and adapt this style guide as you see fit. If you must include edge cases or tangentially related information, set it aside in a Before You Start list or Notes field. Don’t stray too far from the title or topic at hand. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. © Mailchimp 2020. Include each type of content your team creates. H3: Get inspired and learn best practices. 3. Written by. It’s not traditional in format or content. Keep headlines and paragraphs short and scannable, Use second person and describe actions to a user, Provide context through embedded screenshots, videos, and GIFs, Creative Commons Attribution-NonCommercial 4.0 International License. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on … Add “alt text” to the header so it is available for screen reader technology. After getting help from our amazing Facebook community members at Microcopy & UX Writing, we’ve collected the top 14 content style guides for you to use on your next content style guide creation journey. We may deviate from or combine elements of different templates to best serve the reader. In the UX Writing Hub’s training program, we have a module dedicated solely to content style guides. 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